The European Institute of Innovation and Technology (EIT) has announced the winner of a pan-European competition on the Food4Future call: EIT Food. EIT Food will build sustainable end-to-end food supply chains realized through transformative innovation and education initiatives, with a central role for the consumer. EIT Food has broad coverage in EU member states and associated countries and is a unique partnership of 50 leading companies, universities, and scientific partners covering the entire food value chain. With the consumers as change agents, each of them is committed to jointly transform the way in which we currently produce, distribute and consume our food. Over the next seven years, the partners will invest close to 1.2 billion euros matched with up to 400 million euros financed by the EIT.